The DREAM
A world where your money and wealth are tools to fight fascism and oppression — not fund it.
Mission: To build tools and invest in and help build ethical, alternative companies and products so that choosing to have your money be part of funding a world you would love to live in is easy, powerful, and impactful.
Vision: A global economy aligned with human dignity, equity, and justice — not extraction, oppression, or control.
The Problem
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Most consumers and investors don’t know who benefits from their dollars.
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“No choice” feels real because entrenched systems limit visible options.
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Ethical alternatives struggle to scale without capital, visibility, or networks.
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Power concentrates when money flows unchallenged into oppressive systems.
Our Solution: A Positive Feedback Loop
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1
See context in the moment
On-page alerts and highlights show ties and ethical alternatives right where you’re browsing or shopping.
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2
Spot world-changing products
We’re uniquely positioned to recognize promising alternatives through our network— including nonprofits working on these issues, independent researchers, and open submissions from the public.
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3
Build an accelerator (aspirational)
Our aim is a “Y Combinator for Justice-Aligned Platforms.” A portion of every dollar spent on Your Boycott List will go toward building this accelerator—funding, mentorship, and distribution for alternatives to mainstream systems.
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4
Create market pressure
As more of us switch to better options, capital shifts and ethical models gain ground.
Talent & Opportunity
We create pathways for young people who are struggling to land jobs in today’s market—through fellowships, apprenticeships, and founder tracks. They’ll gain the skills to thrive in a world where AI and automation are reshaping work, and many will become founders of the alternatives we back.
Who’s In This
This isn’t for elites. It’s for everyone who cares about using money to build a just future.
- Ethical consumers
- Mission-driven investors
- Nonprofits & researchers
- Social entrepreneurs
- Grassroots organizers
- Scholars
- Technologists
Impact We’re Building Toward
- 100k+users
- $50Mdiverted
- 20startups funded
- Visiblesupply-chain shifts
Questions or want to collaborate? Use the contact form right below.
Contact us
Don’t bother with hate messages. If you’re interested in collaborating, investing, and supporting us let us know!